Are you exhibiting at an upcoming Art Licensing Trade Show?
Do you have a booth at SURTEX in May or the Licensing Expo in June?
CHA or the Atlanta License & Design in January?
As the show approaches, are you getting nervous about being prepared, what to bring, what to show, what to say?
Will someone help you in your booth that doesn't know the business?
This is a great training tool to get them familiar with what to do and say to support you.
Exhibiting at an art licensing trade show is a huge investment in your business in money, time and effort.
What if you could spend 90 minutes in the comfort of your own home and get tips and techniques to boost your confidence, refine your game plan and get you to the show feeling prepared and ready to make things happen?
Artist Tara Reed has been successfully doing art licensing trade shows. She understands that they are different than your average show – the booth content is different, the client is different and how artists work a show are different. More than 75% of her business is a direct result of meeting manufacturers at trade shows and those meetings have generated over $200,000 to date. After 6 years and exhibiting at 10 art licensing shows – Tara has some experience and pointers to share!
Tara revealed her “Top 10 Trade Show Tactics”
on April 21, 2009 but it's not too late!
The audio recording is now available for purchase -
download and listen at your leisure!
You will also receive a written transcript of the call
when it is completed. (approx. May 5th)
- How to make your booth a manufacturer – magnet
- Why including licensed products or mock-ups can get you new business
- 5 tips for a low-stress setup
- How to make yourself stand out from all the other artists in the room
- How to look and sound confident, even if you are shaking in your boots!
- 3 key questions to ask anyone who stops at your booth
- 3 ways to keep track of leads during the show
- Why follow-up is 90% of the work and strategies to not let your leads
slip through the cracks - 5 trade show pitfalls and how to avoid them
- Tara's “3 P's of Success”
The “Trade Show Tactics” Teleseminar will make sense on its own or it is a great companion to the eBook, “How to Maximize your Time & Investment in Trade Shows”. Some review, lots of new – the two work well together.
You've invested a lot to exhibit, why not invest $57 and 90 minutes of time so you can bring your “A Game” to the show?
- OR -
Get the book and the teleseminar for $87
(a savings of $17 when you buy both essential tradeshow tools)
Special Note: This class is designed to help artists who have registered for a booth at an upcoming art licensing trade show. If you want to learn more about what it takes to have a successful booth before commiting to a show, you will gain valuable insights from this class. But know in advance that the language and tactics are created for artists exhibiting.
From the e-desk of Tara Reed,
Licensed Artist
(Portland, Oregon)
Dear Fellow Artist,
One of the main ways I connected with manufacturers who went from 'prospect' to 'client' was through exhibiting at art licensing trade shows.
If you are going to exhibit at SURTEX, Printsource New York, CHA, Licensing International or AmericasMart,
this teleseminar audio and eBook is for you.
Trade Shows are a great place to connect face-to-face with clients as well as to meet and build rapport with future clients.
By exhibiting at a show, you are saying that you believe in your art so much that you will spend a lot of time and money to be there. That has to count for something, doesn't it?
But just "showing up" isn't enough.
I would like to share my experience with you.
You don't want a 'lesson' that costs thousands of dollars if you can help it, right?
The teleseminar audio and eBook are a compilation of all the things I have tried, seen and tested in my years exhibiting. It isn't a 'generic' trade show guide, this is specific to ARTISTS exhibiting at shows geared towards ART LICENSING. That is huge -- please realize that.
What we get in our booths, what people are looking for and what they expect are different than in other industries. Get information geared to you, not the masses.
This has worked for me... and I believe it can work for you. Compared to all the costs of doing the show, the cost of one or both of these products is minimal.
I so completely 100% believe that you will find things to help you prepare that
I personally guarantee it. If you don't agree after reading it, you have 30 days to request your money back, no questions asked. After all, I learned all of this building my own business. Ready to get started?
BONUS #1: Part one of the book BE THE MEDIA - valued at $15
Inexpensively create and widely distribute your message. Promote your business. Self-publish your book, music, film, podcast, or blog, without selling your royalties, rights, or souls in the process.
BONUS #2: Transcription of the Call – valued at $20
About May 5th, you will receive a transcript of the call for no additional charge. So you will get both an audio and printed copy of what you learned.
Bonus #3: Finkstrom's Randy Evert's Show Prospect List
I was very excited when Randy agreed not only to share a lot of valuable advice that you will find in the eBook, but also the
prospect sheet that he uses when he exhibits at a show. (to see his website, go to www.finkstrom.com)
Bonus #4: Trade Show Budget Calculator
Turn on the left side of your brain, put on your accountant hat and crunch some numbers! Planning ahead can save you money -- and money in your pocket is a good thing!
This Budget Calculator helps you plan for expenses before the show, and then compare to your actual expenses after the show, which can help you plan for the next show! It comes as an Excel spreadsheet so you can get crunching right away!
Bonus #5: Trade Show Resource List
A list of online resources for printing promotional materials or sample products.
Bonus #6: Trade Show Time Tracker
Do you have trouble keeping track of what needs to be done and when? Does this cost you money for rush printing, rush shipping, or just leave you exhausted from all the rushing? Time Tracker to the rescue! This tracker is a Microsoft Word document so you can fill in dates and make adjustments
to suit your needs.
TESTIMONIALS
Don't just take my word for it. Here is what others are saying...
“As a Fine Art Publisher for almost thirty years, I am continually on an international talent search. Both an exhibitor and buyer
at Surtex, I am discerning about how I budget my time. Tara was a stand out at Surtex 2007 when we first met. Her booth had a positive vibe showcasing her artistic abilities, intellect, & delightful sense of humor. From the onset of our working relationship in the wall décor category, she has been a true professional. Her marketing background and ability to infuse her personality into her work has led to her successful imagery in the licensing venue. She knows how to “tweak” her designs to suit the product and does so with enthusiasm and reliability.”
~ Robin Bonnist, owner, BonArtique.com
"Tara, I can't tell you this enough, but I REALLY think you have found your true calling!
Yes, you are a very talented artist first of all, BUT....I just think that it's even more of a perfect fit for you in the coaching arena! Your personality, professionalism and social skills combine so well for this. And I really appreciate that you are speaking as a "down to earth" creative/marketing person, ....not just another unrelated, stuffy, professional as some coaches can be.
You are perfect for this and I thoroughly enjoyed the teleseminar last evening. You also have a great relationship with your sister and she's obviously a very valuable asset to your business. ( I am envious! )
With all of the in house experience that I have working with freelancers and the business, I wasn't sure that I would really get any new information from this seminar,...but sure enough, I did!!!! I am fairly new as a full-time freelancer, so all of your tactics and extra information that you gave was very, very helpful for me."
THANK YOU SO MUCH TARA, AND CHRISTINE!
- Gina L. Wilder (from an in-house Sr.Designer / Asst. Design Manager turned Freelance Artist )
Gina Linn Designs
www.GinaLinnDesigns.com
"Hi Tara, I enjoyed the seminar last night, it was worth every penny! This is my first time exhibiting in a tradeshow.
Thanks so much, again, the session was very helpful!"
- Joy Noguess, artist
www.JoyNoguess.com
"Tara Reed's Licensing Trade Show "How To" Guide is the best source of "on target" information that artists who are new to exhibiting need to know! Years of experience and "blood, sweat and tears" make this guide the most comprehensive and creative licensing exhibition manual around. I am proud to be a contributor to this outstanding book."
~ Randy Evert, Finkstrom Licensing International
www.Finkstrom.com
"After reading "How to Maximize Your Time and Investment in Trade Shows" I feel more confident and prepared to exhibit at my first art licensing show. It is so good to know I'm not alone in my nervousness to write those big checks! The information included will help me focus my preparations –what to bring as far as art and supplies for exhibiting, are two examples.
There are even things in here that I wouldn't have thought of -- like the value of staying eye level with attendees during the show. I will be looking at this book again as the show nears!"
~ Monica Lee, Artist
www.MonicaLeeStudios.com